Stakeholder engagement is fundamental to the long-term success and sustainability of our business and we recognise that effective engagement and collaboration with all stakeholders will be crucial in us supporting the UK's net-zero revolution.

Stakeholder engagement

We provide our people with a clear strategy and all employees have an annual personal appraisal and regular one-to-one meetings with their line manager to monitor performance against an agreed plan.

Empowering our people is a strategic pillar for us, this includes communicating with them openly and authentically and ensuring they have the best technology to complete their work, be successful and thrive.

The Senior Leadership Team holds monthly Q&A calls with all employees enabling sharing of information and gathering of employee feedback. Virtual events were used to maintain dialogue with colleagues while Covid-19 measures were in place.

Territory operators and agents have direct access to the same communication channels of directly employed staff and actively participate in Company events, the Senior management Q&A and the Annual Conference.

We hold quarterly events for all Territory Operators, where they meet with senior management to update them on the latest digital and marketing initiatives to drive performance and win new customers.

Customers are central to all decisions made by the Company and the Board considers the needs of customers when taking decisions on all aspects of the Companies interactions with customer including; technology employed on the website and app, standards and behaviours of our agents, quality and availability of post sales service and reviews of our pricing.

  • Capital was prioritised to allow investment in digital solutions designed to protect our customers from the risk of Covid-19.
  • The deployment of virtual viewings was prioritised and along with other protocols this ensured our customers had confidence to continue selling and letting their properties throughout the lockdowns.

We hold investor roadshows at the time of our full year and half year results, enabling our institutional investors to meet with the CEO and CFO. We attend, present and network at investor conferences, enabling direct access to our CEO and CFO.

All recorded results presentations and CEO interviews are made available online through our investor website,

  • Our advisors provide a mechanism through which investors can provide feedback to the Company.
  • The Board receives monthly reports on investor views, and related activity, as well as ad hoc updates outside the monthly Board reporting as required.

While we have a relatively small supplier base, Purplebricks is committed to treating all our suppliers fairly. We endeavour to pay all suppliers in line with their payment terms and, where this is not possible, we take steps to minimise the impact on the supplier.

We create jobs and provide development opportunities in the communities where we operate. Through our people and agents, we support local initiatives and causes, wherever possible.

At the end of 2019, Purplebricks became an official partner of Team GB, providing sponsorship to the Team and promoting their individual athletes through our TV advertising campaign.

As an approved representative of the FCA we engage with the regulator and take its views into consideration across our operation.

We actively engage with government on policies which impact the housing market, and presented our recommendations on Stamp Duty reform to the Housing Minister.