Three-time Olympian Denise Lewis and mouth artist Henry Fraser unite to drive home support for Team GB with ‘art relay’
17th June 2021: Today, with just over a month until ‘Tokyo 2020’, former Olympic heptathlon star and gold medallist Denise Lewis has unveiled a specially commissioned mural, the first of 10 unique walls of art that will be appearing across the country to inspire home support for Team GB at the Tokyo Olympics.
Purplebricks, the UK’s leading tech-led estate agent, commissioned the wall mural in St Albans - painted by local artist Albert Clegg and co-created with a class of local school children from Maple Primary School - to support Team GB’s journey to the Olympics. Albert Clegg took inspiration from the original work of art 'The Torch' created by former rugby player and mouth artist Henry Fraser, as part of the Home Support campaign.
The mural takes pride of place at 8 Adelaide Street, St Albans and aims to encourage people to get behind the nation’s athletes on their journey to Tokyo and to help spur them on to glory at the Olympic Games.
Purplebricks, the Official Estate Agent of Team GB, is focusing on encouraging home support for Team GB and the communities that stand behind the athletes. The ‘art relay’ is the next phase of the estate agent’s Home Support campaign which is encouraging people to proudly show their support for the national team as we draw closer to the Olympics. The unique murals, created by local artists and school children, will appear in a pop-up ‘relay’ across England, Wales and Scotland in the lead up to the Games in July. The ten locations where murals will appear include Glasgow, Birmingham, Manchester, Liverpool, Cardiff, Bristol, Leeds and Brighton.
The Purplebricks Home Support campaign, which launched in January this year, saw three British athletes past and present - professional boxer and Rio 2016 silver medallist Joe Joyce, former rugby player and mouth artist Henry Fraser and Vanessa Raw, former professional triathlete turned artist, as well as Scottish athlete - Leighton McIntosh - create works of art which can be seen on thousands of Purplebricks’ For Sale and To Let boards on streets across the UK.
Commenting on the wall mural, former Olympic gold medallist Denise Lewis OBE said, “After such a crazy year, it’s more important than ever to show our athletes that the whole country is behind them. I have competed in three Olympics in my time and home support has always been one of the great motivations to succeed. I am incredibly proud to be able to get behind Team GB this summer and what better way to show our support than with works of art, such as this one, appearing across the country?”
Henry Fraser, who created the 'The Torch' artwork after drawing inspiration from the unifying spirit of the Olympics adds, “When I created ‘The Torch’, I wanted to invoke joy and excitement - art has the power to move people and I hope this campaign both inspires the athletes and encourages everyone to show their support for Team GB in creative ways.”
Ben Carter, CMO Purplebricks said, “As the long-awaited Olympics edge closer, we want to show our Team GB athletes that we’re behind them every step of the way. We hope creating artwork in local communities will encourage the nation to get behind Team GB and cheer the athletes on from their homes this summer.”
Tim Ellerton, Team GB Commercial Director, added: “From the moment this campaign launched it has shown Team GB athletes that the nation is right behind them when they compete in Tokyo this summer. The mural in St. Albans is another visually impressive artwork that will make Purplebricks once again stand out from the crowd ahead of Tokyo 2020.”
To find out more about the campaign, go to https://page.purplebricks.co.uk/teamgb_homesupport/