New artwork commissioned from three British athletes to inspire "home support" for Team GB at Tokyo 2020
New artwork commissioned from three British athletes to inspire ‘home support’ for Team GB at Tokyo 2020
Purplebricks, the Official Estate Agent of Team GB, has commissioned bespoke artworks to encourage the nation to get behind Team GB on their journey to Tokyo
Tuesday 26th January 2021: Purplebricks, the UK’s largest estate agent, today reveals it has commissioned professional boxer and Rio 2016 silver medallist Joe Joyce, former rugby player and mouth artist Henry Fraser and Vanessa Raw, former professional triathlete turned artist, to create unique artworks ahead of the Games this summer.
The three artists were all chosen due to their roles as elite sportspeople past and present and their ability to create eye catching works of art which exemplify the spirit of British support.
In a campaign called ‘Home Support’, the artworks are being created to show Team GB that the nation is behind them, and to help spur them on to glory at the Summer Olympic Games in Tokyo this year. Purplebricks is encouraging people to keep the home fires of support burning with all the intensity of 2012 to will Team GB to a similar level of success.
To help bring home support alive on the streets of Britain, the finished artwork will adorn Purplebricks For Sale and For Let boards up and down the country from the spring. Team GB fans will also be able enter a draw to receive one of 2,020 limited edition prints of the artwork.
Competing Team GB athlete and four-time Olympic champion Laura Kenny said, “The home support of the British fans has always been so important to me. At each competition it’s really encouraging to see and hear everyone backing Team GB and spurring us on. I can’t wait to see the artwork which is being specially created for us this year - the more support we get the better!” [Text Wrapping Break]
Ben Carter, CMO Purplebricks said: “We all remember the special sense of excitement that swept the nation during London 2012, and how important home support was during that Olympics. This summer, with Team GB athletes a long way from home, we wanted to ensure we could keep the home support burning brighter than ever. As the official estate agent of Team GB, given the very difficult year we are facing, we’re keen to bolster the shared sense of hope and anticipation around the Olympic Games - and what better way than through stunning artworks created by such inspiring people?”
Rio 2016 silver medallist and professional boxer Joe Joyce, who has held the British, Commonwealth, European, WBC Silver, and WBO International heavyweight titles since November 2020, and has a fine art degree says, “It's a great honour to be chosen to produce work in the build-up to the Tokyo 2020 Olympics. It's a pleasure to hone my skills again and come up with something that is going to encourage the athletes and show some support from home. Hopefully I can help inspire the athletes to win gold.”
While artist and former professional triathlete, Vanessa Raw says this of her involvement in the campaign, “Art was always my main love, but I was involved in triathlon for 11 years and it taught me how important it was to have the support of people around you for motivation and for performance.” She continues “I always knew I wanted to be an artist, it just took a while to put the sport aside and get on with the art. This is a great opportunity to rally up more support for Team GB athletes in Tokyo later this year. It's important we get behind Team GB from home and show that support. I'm very proud to be chosen to help Purplebricks with this campaign. I feel quite honoured to be involved in the Olympic process in a different way.”
Mouth artist and former rugby player Henry Fraser, who taught himself to paint using his mouth after being paralysed from the neck down, comments, “As someone from a very sporty household, the Olympics were a big part of that. To be part of that in some way now is very exciting, especially because creating this artwork was going to challenge me. I think Team GB will definitely have a lot of support from home. It’s one of the things that we do so well in this country. Hopefully, once the athletes are out there, people will be sharing positive messages, supporting them and getting behind Team GB. It will be something we can do together – and we haven’t been able to do much together in the past ten months.”
For more information on the artists and the campaign go to https://www.purplebricks.co.uk/blog/post/purplebricks-launches-home-support
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Purplebricks is the UK’s technology-led estate agent and offers customers a transparent and convenient way to buy, sell, or let. Purplebricks gives customers the combined support of Local Property Experts, an online platform and a central customer service team. More information can be found at www.purplebricks.co.uk.